I work with tourism operators to build stronger teams.
From hiring to performance.
Because great businesses can’t deliver memorable experiences without capable people behind them.
Tourism is powered by people
In tourism, great people create great experiences.
They also drive everything else - logistics, marketing campaigns, sustainability initiatives, leadership, finance advocacy and everything in between.
Building a strong team isn’t just about hiring. It’s about developing people who stay engaged, understand their role in the visitor experience (even if it is from the finance department), and consistently deliver at a high standard.
When your team is on point, it shows up everywhere… In the quality of the experience, in customer satisfaction, and in the overall performance of the business.
What this looks like in practice
Curated Talent
I work with a small number of people in the industry and connect them with operators where there’s a genuine fit - Not just just filling roles.
Workforce Capability
I support teams to build the skills, confidence and awareness needed to deliver consistently strong visitor experiences.
Experience Delivery
I help teams understand their role in the full visitor journey and improve how experiences are delivered - from first interaction through to post-visit.
Leadership & Entrepreneurial Thinking
I help teams think beyond their role, take ownership of the experience, and understand how they contribute to the success of the business.
I work with tourism operators, industry bodies and education providers on practical ways to strengthen teams and improve performance.
This can involve:
• Connecting operators with high-quality tourism talent
• Workforce and capability development initiatives
• Workshops focused on experience delivery and team performance
• Tourism career and talent pipeline initiatives
• Industry–education collaboration
• Speaking and facilitated industry sessions
Work With Carmen
Tourism Matters Podcast
Tourism Matters is where it all starts.
It’s a series of conversations with people working across the tourism industry, how they built their careers, what they’re seeing on the ground, and where the gaps still exist.
Those conversations are shaping a clearer picture of what’s actually happening with talent, capability and careers - and where the industry needs to focus next.